A bit of a dilemma for Lord Alan with his final hiring. Should he give £25,000 to someone who wants to use the money to go to university or to someone who doesn’t quite know what they want to do with the money? First things first though and the final task was split into two teams with two finalists each and regular viewers would know that the team led by Maria and Patrick had no chance of winning and that was before they saw their viral campaign.
The four finalists: Patrick and Maria leading previous candidates Navdeep, Steven, Amy and David; with Lucy and Ashleigh leading Alice, Sean, Andrew and Maximillian all had to meet at White Hart Lane to be told the task. Maria thought it was a football station they were meeting at so didn’t bode well for a sports task. The task was to design and launch a new sportswear brand in 2 days to a team of industry experts and Rio Ferdinand.
Maria and Patrick decided to create a new young cycling wear brand, which capitalising on the Tour de France and Olympics was actually a good idea before they refined it into a mess. The brand name, suggested by David, was Cyc and the logo, designed by Maria, was two purple C’s and a green Y, which Rio Ferdinand said looked a bit like the Wimbledon Logo. Both teams were given a lesson on viral marketing which seemed to consist of telling them that flashmobs/surprising the unsuspecting public were the best method so Patrick decided on a flashchoir. Maria was adamant that this was a bad idea because the choir, of mixed ages, was not the right method to target their young audience. Patrick disagreed and booked a choir who flashsang a Lady Gaga medley at the Trafford Centre in Manchester before forming the letters CYC. It was ineffective.
Meanwhile, Ashleigh and Lucy decided to go for a streetwear brand in an already crowded market. Ashleigh met a Mancunian street crew who said they wanted an ethical brand. So they decided on the name ‘Release’ and a brand that would use its profits to fund groups for street kids? It wasn’t clear. The logo was designed by Lucy and Karren Brady was very impressed because it had a big ‘R’ which could go ‘global’. The ad consisted of a street dance crew mobbing various unsuspecting members of the public on a pedestrianised square, encouraging them to dance to Mama do the Hump by the Rizzle Kicks. It was a’ight.
Anyway, LordAlan had to go for the charitable, ethical concept, didn’t he? As much as he always had to go for Ashleigh and Lucy. So then to choose between the two and what they would do with his £25k investment. Lucy, though she has a cupcake business, wanted the money to go to university to study law. That saw her dreams ended. We all know LordAlan doesn’t like people who want to go to university and that. Ashleigh wanted the money either to set up a property portfolio (£25k won’t go far) or an accountancy firm (or both) but would need to finish her accountancy training first. Um. Stumped, LordAlan couldn’t very well go back to Sean’s publishing business, and so for “sheer graft” during the series’ tasks gave the money to Ashleigh. A lacklustre end to a lacklustre series. If there’s another series next year, I’m out.